After getting access to the ads manager, we discovered that there were practically no leads. We instantly recognized these three mistakes:
- The wrong objective was selected in the ads campaigns.
- Visuals were easy to ignore
- No clear value proposition in the text
Fortunately, the client's bad experience with that agency did not affect our work.
We set goals and chose high-ticket services that would pay off quickly (implants and dental crowns).
We developed a landing page for every service, carefully identified the target audience, researched competitors, and put together an irresistible marketing offer.
After that, we prepared text and images for our ad campaign, and the magic began.
The very next day after the launch, we received a message: