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Successful cases of our clients will say more than any words can say
6+
Implemented projects
300%
Advertising ROI
157
Years of working with marketing
[1]
Promotion of Kazakh manufacturer of interior doors
Invested in advertising
$2,683.12
Revenue received for 3 months
$80,000
Goal
Getting the maximum number of applications for a $1000 monthly advertising budget.
Offer
We manufacture doors in 14 days to your dimensions in Kazakhstan with delivery. This message and taken as a basis + pressed on practicality and the trend of minimalism in 2021
Mechanics
The client already had a well-designed landing page - a well thought out customer journey and many capture forms added, moving the potential customer to a dialog on WhatsApp. So we used the website as a landing page.
Cases
Goal
Promotion of Kazakh manufacturer of interior doors
Over $77,000 profit from Instagram ads in 3 months of collaboration
Getting the maximum number of applications for a $1000 monthly advertising budget.
Mechanics
The client already had a landing page, which was very well developed on the marketing side - the customer journey was thought out and many capture forms were added, moving the potential customer to a dialog in WhatsApp. So we used the website as a landing page.
Audience and segments
Home doors are needed by people who are planning to move to a new apartment soon, who are making renovations in their apartment. Since these are the hottest people, because they need it right now, they are the ones we focused on.
Offer
The offer was that we make doors in 14 days to your dimensions in Kazakhstan with delivery. This message was taken as a basis + pressed on practicality and the trend of minimalism in 2021
Results
Our client invested $2,683.12 in advertising and received about $80,000 of revenue for 3 months of cooperation.
Screenshots from the client's advertising account in the gallery.
We continue our successful cooperation with this client.
[2]
Promotion of Ukrainian online bookstore
Invested in advertising
$40,610.65
Revenues for 3 months
$80,000
Goal
The goal was to get a ROI of 2.5 for the test budget (i.e. for every dollar invested, get at least 2.5) and higher on a cold audience.
Offer
The offer was permanent - you had to place an order for 1200 UAH to get free shipping.
Mechanics
The client owns the Ukrainian online bookstore "Freud's". We chose the following mechanics - we advertise a certain book and lead to the page of the site with this book, so that the advertising follows the principle of consistency.
Goal
Promotion of Ukrainian online bookstore
Advertising costs were more than 4 times recouped.
The goal was to get a ROI of 2.5 for the test budget (i.e. for every dollar invested, get at least 2.5) and higher on a cold audience.
Mechanics
The client owns the Ukrainian online bookstore "Freud's". We chose the following mechanics - we advertise a certain book and lead to the page of the site with this book, so that the advertising follows the principle of consistency.
Audience and its segments
We identified 3 audience segments - psychologists, psychology students and developing women 20-50 years old. We prioritized women, as this audience is much broader and more promising for scaling campaigns
Offer
The offer was permanent - you had to place an order for 1200 UAH to get free shipping.
Results
We met our goal in the first month and are still successfully working on this project.
From July 19 to December 19, 2021, we invested $40,610.65 in advertising, and the revenue of the store for the same period was $178,221.

Also, the Instagram profile added more than 10,000 followers, and sales were made through it as well, which are not counted here.

In the gallery are screenshots of sales statistics from the client's website, as well as screenshots of the advertising cabinet.
[3]
Premium villas for sale from $800,000 in Phuket
110 quality leads
$432.2
100+ leads in a month of work
₽850
Goal
Achieve minimum lead price and maintain lead quality in 1.5 months
Offer
We closed the main pains of investors: profitability, villa management, distrust of the company, special location, which will attract tourists. And also, who chooses a villa for living - here we emphasized the pluses, conveniences of living in villas and there were a lot of them
Mechanics
We started with leadform, tracked the quality, the client was satisfied. We chose expensive Europe (Spain, Portugal, France) and rich countries in Asia (Singapore, UAE, South Korea). Countries with high bid price were tested on WhatsApp and it was successful. In some countries the bid is more expensive, but potential buyers have appeared, so we continue to work with them.
Customer Request:
Selling premium villas from 800 000$ in Phuket. 100+ leads for a month of work at 850 rubles
How we made the right offer in real estate for a very high-value audience that is willing to spend a million dollars to buy.
My client has been in real estate for over 12 years and in that time he has established a real estate agency in Thailand and built his own premium villa development project.

The 3 main problems he encountered when working with my colleagues were
- Quality but very expensive bids - there was no improvement in results
- Cheap but not targeted applications
- Long decision cycle

My challenge: to reach the minimum lead price in 1.5 months and maintain the quality of leads.
What was done?
Our task is to build off the majority of one-type offers from the category - installment 0%, 10 minutes from the sea, income from 12% per annum and show our strengths.

If we build an offer taking into account WHAT we do better than our competitors, our CA's eyes will "light up" very quickly. In our case it was:

12 years of living and investing in Thailand - knowledge of all pitfalls
European level of villas - starting from the interior and ending with concierge service, which solves all organizational issues
and most importantly, this is not a typical project for investment - villas are thought out to the smallest detail for life and this is important for our CA
    2. Bundle - colorful offer + video
    We emphasized on 2 main segments:

    Investors - we closed the main pains of the segment: profitability, villa management, distrust to the company, special location that will attract tourists and those who choose a villa for living - here we emphasized the pros, conveniences of living in villas and they turned out to be a lot.

    For creatives we used videos that convey the atmosphere, functionality and successful location of the villas
    What the client got:
    - 110 quality leads at 850 rubles
    - 1 potential customer
    - Working texts and offers
    - Further development strategy: plans to test the site and IT - audience segment
    1. Finding uniqueness and building off competitors.
    3. Where did the traffic go?
    We decided to start with leadform. We immediately began to monitor the quality - the client was satisfied with the result. We chose expensive Europe - Spain, Portugal, France and others. We separately tested rich Asian countries - Singapore, UAE, South Korea.

    We tested the countries where the bid price did not suit us on WhatsApp, and this strategy was successful for us.

    At the same time, there are countries where the bid price is higher, but that is where we got a potential buyer, so we continue to work with these countries.
    [4]
    Promotion of capsule house manufacturer in Indonesia
    Invested in advertising
    $432.2
    Received leads for 2 weeks
    1030 лидов
    Goal
    Getting the maximum number of applications for $500 monthly, globally 100 modules per year.
    Offer
    Fully finished modular home ready for use and move-in with all furniture and appliances in 30 days.
    Mechanics
    The client had no landing pages, only photos and videos. We created a live Instagram, filled out the profile. But to get the most targeted requests, we used a lead form. The lead came to the client instantly in Telegram for quick processing.
    Goal
    Promotion of capsule house manufacturer in Indonesia
    A $0.42 real estate lead for a month of collaboration
    Getting the maximum number of applications for $500 monthly, globally 100 modules per year.
    Mechanics
    The client had no landing pages, only photos and videos. We created a live Instagram, filled out the profile. But to get the most targeted requests, we used a lead form. The lead came to the client instantly in Telegram for quick processing.
    Audience and its segments
    Our target audience was people who have a scenic piece of land in Indonesia and want to run a hotel business or expand. We used different audiences and caught a tsa that shows cool results.
    Offer
    Fully finished modular home ready for use and move-in with all furniture and appliances in 30 days.
    Results
    Our client invested $432.2$ in advertising in 2 weeks and received 1030 leads. We continue our successful cooperation.
    [5]
    Promotion of Ukrainian online store of handmade souvenirs
    110 quality leads
    $3,222
    in two weeks
    $11,283.05
    Goal
    The client had a bad experience with targeting, and the goal this time was to have the ads pay off 2x or more.
    Offer
    Several offers were offered, the main one being a short-term product discount
    Mechanics
    The client owns a Ukrainian online store of unique souvenirs. We chose the following mechanics - we advertise a certain product and lead to the page of the site with it, so that the advertising follows the principle of consistency.
    Goal
    Promotion of Ukrainian online store of unique souvenirs
    How for an investment of $3,000, the client received $11,000 in two weeks
    The client had a bad experience with targeting, and the goal this time was to have the ads pay off 2x or more.
    Mechanics
    The client owns a Ukrainian online store of unique souvenirs. We chose the following mechanics - we advertise a certain product and lead to the page of the site with it, so that the advertising follows the principle of consistency.
    Audience and its segments
    We advertised to countries in Europe using our customer base, creating a similar audience from it, which immediately started producing results.
    Offer
    Several offers were offered, the main one being a short-term product discount.
    Results
    The client invested $3,222 in advertising in 2 weeks and received $11,283.05. We continue our successful cooperation.
    [6]
    Promoting mentoring for realtors
    for 2 months of work
    $582.20
    lead count
    152 leads
    Goal
    Getting the maximum number of applications for $600 monthly.
    Offer
    A free one hour video consultation that will provide lots of value and a step-by-step plan on how to get to high income.
    Mechanics
    The client had a good website, which became our landing page, from where we received leads. We also tested different approaches to choose the most effective one.
    Goal
    Promoting mentoring for realtors
    A $4 lead in a difficult niche
    Getting the maximum number of applications for $600 monthly.
    Mechanics
    The client had a good website, which became our landing page, from where we received leads. We also tested different approaches to choose the most effective one.
    Audience and its segments
    Our target audience was realtors who want to enter foreign real estate, increase their professionalism and grow in income.
    Offer
    A free one hour video consultation that will provide lots of value and a step-by-step plan on how to get to high income.
    Results
    The client invested $582.20 in advertising for a month of work and received 152 leads.
    We emphasized on 3 key factors: the internal filling of the door and its impact on safety and comfort. Service: free installation, removal of old doors, installers with 10 years of experience. Guarantee: the biggest in Irkutsk - 2 years for installation.
    [7]
    Sale of entrance doors in Irkutsk
    for 3 months of cooperation
    22 applications
    application price
    157 rubles
    Goal
    Getting the maximum number of applications for $600 monthly.
    Offer
    Mechanics
    To get customers' phone numbers, we tested two options: Senler chatbot: the application is cheaper, but they don't always leave the number. VK leadforms: all the advantages of the offerer are reflected, so that a person does not doubt at the last step.
    1. Market analysis
    Sale of entrance doors in Irkutsk: 22 bids for 572 rubles
    The client had not tried Vkontakte promotion before, there was no understanding of how many requests could be received and at what price. The client had one wish: to get clients' phone numbers.
    After a deep analysis of competitors' advertising in Vkontakte, we saw that we have very few of them, namely in Irkutsk - active 2, those who had advertising in the group.

    The competitors had an advantage over our client:
    • regular discounts
    • free shipping

    So we set about building an offerer based on what our competitors couldn't give us.
    2. Building an offerer
    Taking into account that for a person in most cases it is not clear - how one entrance door differs from another, in the offerer we decided to emphasize on 3 main factors:

    • the internal filling of the door and how exactly it affects safety, comfort
    • service - free installation and removal of old doors, installers with 10 years of experience
    • warranty - we had the biggest warranty for installation in Irkutsk - 2 years
    3. Strategy and best audiences
    Based on the customer's request to receive phone numbers, we decided to test 2 options:
    • Senler chatbot - here the application came out many times cheaper, but people did not always leave their number
    • VK leadforms - we also reflected all the advantages of the offer on the leadform page, so that a person would not hesitate at the last step

    The best audiences for the price of the application:
    • key phrases - entrance doors
    • building group subscribers
    • GEO of housing estates and cottage settlements in Irkutsk
    What the client got:
    22 requests for 572 rubles. All applications are targeted, because in the advertising office of Vkontakte you can choose a hot CA, those who choose entrance doors and look at competitors.
    [8]
    Promotion of real estate agency in Vkontakte
    number of hot leads for 1.5 months
    189
    cost per lead
    ₽619
    Goal
    Engage targeted audience segments to increase real estate sales and and scale the brokerage through the use of relevant advertising approaches and strategies.
    Offer
    Customized mortgage payment calculations. Detailed video reviews with a description of the offer and advantages. Favorable offers from developers for the current month. Individual approach to each segment of the target audience.
    Mechanics
    Analyzing target audiences, researching competitor advertising and developing segment portraits. Developed video reviews and landing page to build trust and accelerate decision-making. Utilized a lead form to calculate mortgage payments and a Senler chatbot for retargeting and maintaining interest.
    Real Estate on Vkontakte.
    Fast results - 189 hot leads in 1.5 months at 619₽ from the start of the launch. Goal: attract new clients and scale the brokerage.
    Alexey has his own team of brokers and needs advertising to comprehensively scale his company: recruiting sales managers, increasing clients and deals.

    In 1.5 months of Vkontakte cooperation we managed to come to an excellent bid value and each of the brokers had enough leads to process into a purchase.

    In 1.5 months we managed to launch traffic in the new office, but it was there that we were not always satisfied with the cost of the request. After about a week, we understood the basic algorithms and principles of the new office, and the results began to please us with the quality and cost of leads.
    Results
    Advertising campaign period of operation: 11.02.2023-02.04.2023
    Advertising budget: 117,130.66 ₽
    Bids received: 189
    Bid Price (CPL) : 619 ₽
    Campaign strategy - how we built our work for the fastest possible results
    After analyzing the target audience, we selected several segments for the test period. The first results showed that the broad interest in real estate and parsing of the audience for buying apartments and maternity capital worked best. The hottest segments were those who buy an apartment without a down payment and families for maternity capital - they brought cool results in the future.

    Each segment was given a detailed portrait and identified key needs when buying an apartment, because it is obvious that a person without a down payment and a family have different needs when buying an apartment. And to each segment, judging by the cool results, our offer was 100% relevant.

    We analyzed advertising and social networks of major realtors and real estate agencies in Krasnodar to understand and use the key pluses of Alexey's service in advertising layouts and texts. There are indeed a lot of competitors in Krasnodar, but we managed to find such approaches in creatives that made Alkesey stand out from other experts.

    Video reviews became one of such approaches, because there you can not only describe the offer in detail, but also make it so that a person at the first touch already had confidence in Alexey and wanted to get an individual calculation of payments.

    Preparation of landing page. In the real estate niche it is especially important to competently prepare a landing page, because a person, of course, does not immediately decide to buy and everything that he learns about the company will either accelerate the transaction, or on the contrary delay his thinking and doubts. And various fears and doubts are very much with the client, because he gives a large amount of money, and this is a risk.

    Creating a sales funnel. In this project we used the mortgage payment calculation - the lead form immediately began to give quality applications and we did not change the questions and their number. After filling out the form to calculate payments, a person got into the chatbot Senler, where he received favorable offers from developers for the current month.

    Then through Senler we started long-term work with the retarget base, because, as mentioned earlier, a person takes a long time to make a decision when buying an apartment, and with this strategy he does not forget us and is constantly "warmed up" by our offers.
    Results of advertising campaigns in advertising cabinets - old and new
    In February, I was approached by Alexey, a real estate broker in Krasnodar, with a request to increase the number of apartment transactions and potentially scale his real estate matching company.
    [9]
    Promotion - Dog and Cat Haircutting Salon "Groom" in Yandex Direct
    Advertising budget
    23 027,19
    Applications received
    67
    Goal
    Attracting new clients to a grooming salon in the small town of Sterlitamak
    Offer
    We give 2000 rubles for the first grooming
    Mechanics
    Within two months of cooperation we managed to establish a stable flow of applications thanks to the strategy of advertising campaign via Yandex.Direct. We conducted an in-depth analysis of the target audience and competitors, which allowed us to identify the strengths of the service and the experience of groomers, reflected in the advertising materials, and to maximize the coverage of hot audience layers.

    Advertising campaign period: 26.10.2022-25.12.2022
    Objective: to attract new customers
    Promotion - Dog and Cat Haircutting Salon "Groom" in Sterlitamak Yandex Direct
    In October, a client asked for promotion of a grooming salon in Sterlitamak. The salon was preparing to open and for 2 months of cooperation they managed to establish a stable flow of requests. In the client's case, Direct was an ideal option, as the city is small and it was necessary to cover the hottest layers of the audience as much as possible.
    Work results
    Advertising campaign period of operation: 26.10.2022-25.12.2022
    Advertising budget: 23,027.19 ₽
    Bids received: 67
    Bid Price (CPL): 343 ₽
    Clicks received: 1,467
    Average CTR (clickability rate): 0,71 %
    Advertising campaign strategy
    1. An in-depth analysis of the target audience was conducted and a semantic core on the subject of grooming and pet care was collected.
    2. With the help of competitor analysis, we identified the strengths of the service and the experience of the groomers. All this was reflected in the headlines and layouts.
    3. Creating a sales funnel. The grooming salon had a ready-made website and traffic went only to it. This strategy gave good results and we did not test other options.
    [10]
    YarwoodFurniture (custom furniture) Yandex Direct
    Advertising budget
    21 500,00
    Applications received
    34
    Goal
    Attracting applications at short notice during non seasonal times
    Offer
    Customized picture production
    Mechanics
    An in-depth analysis of the audience was conducted, active segments were identified. The strengths of the products were identified and used in advertising. A sales funnel was created through quizzes and social network lendings, which led to a good result.
    Objective: to attract new customers
    Promotion of carpentry workshop YarwoodFurniture (custom furniture) in Yandex Direct
    At the end of August, the owner of a carpentry workshop turned to me for promotion, because from the end of August and in September the off-season began and the flow of applications began to fall. For this period, it was decided to run advertising in the RSA, because in this channel you can immediately work with hot requests and in a short time to get results.
    Results of work
    Advertising campaign period of operation: 01.09.2022-30.09.2022
    Advertising budget: 21,500.00 ₽
    Bids received: 34
    Bid Price (CPL): 632 ₽
    Sales: 3
    Average check: 30,000 ₽
    Clicks received: 1,194
    Average price per unit click: 18.01 ₽
    Average CTR (clickability rate): 0,65 %
    Advertising campaign strategy
    1. an in-depth analysis of the target audience was conducted and the hottest segments that will order in the near future were identified
    2. With the help of competitor analysis, we identified product strengths and used them in advertising layouts and headlines. With the client we identified high-margin positions and used them in advertising: nightstands, chests of drawers, shelving units. Thanks to this, the budget was not atomized and drove traffic to the allocated positions
    3. Creating a sales funnel. The project had an instagram and a VK community, so a quiz and a lending site were created from scratch. The deadlines were tight and it was the best option in terms of time. The best result was the strategy for the quiz. A person takes a mini-survey of 5 questions and leaves an application. Then we consult him. The funnel is not complicated, but it gives good results on hot audience segments
    [11]
    Investing in real estate in Dubai
    Cost per lead
    $27,1
    During the month was spent
    $1244
    Goal
    Get 30-40 leads in a month, expand your staff and find new brokers.
    Offer
    We tested different offers, and also tried different ways of receiving requests - through the website and lead forms. The most effective was personalized selection of an object through a lead form.
    Mechanics
    The client has been investing in the real estate market for over 12 years and has his own real estate agency, which successfully operates in Dubai and Europe. He actively maintains a personal expert profile on Instagram and YouTube, and has an agency website.
    Goal
    Investing in real estate in Dubai: cost per lead $27.1
    Get 30-40 leads in a month, expand your staff and find new brokers.
    Mechanics
    The client has been investing in the real estate market for over 12 years and has his own real estate agency, which successfully operates in Dubai and Europe. He actively maintains a personal expert profile on Instagram and YouTube, and has an agency website.
    Audience and its segments
    We chose 2 audience segments - investors, potential buyers looking for a home for themselves. We tested different countries in Europe, the UAE and Asia. We focused on people who are ready to invest in real estate and earn passive income.
    Offer
    We tested different and also tried different ways of receiving applications - through the website and lead forms. The most effective was the personal selection of the object through the lead form.
    Overall results
    A total of $1,244 was spent in a month to get leads and find brokers. We accomplished our goal and received 42 leads at a cost of $27.1$