Goal

Promotion of Kazakh manufacturer of interior doors

Over $77,000 profit from Instagram ads in 3 months of collaboration

Getting the maximum number of applications for a $1000 monthly advertising budget.

Mechanics

The client already had a landing page, which was very well developed on the marketing side - the customer journey was thought out and many capture forms were added, moving the potential customer to a dialog in WhatsApp. So we used the website as a landing page.

Audience and segments

Home doors are needed by people who are planning to move to a new apartment soon, who are making renovations in their apartment. Since these are the hottest people, because they need it right now, they are the ones we focused on.

Offer

The offer was that we make doors in 14 days to your dimensions in Kazakhstan with delivery. This message was taken as a basis + pressed on practicality and the trend of minimalism in 2021

Results

Our client invested $2,683.12 in advertising and received about $80,000 of revenue for 3 months of cooperation.
Screenshots from the client's advertising account in the gallery.
We continue our successful cooperation with this client.

Goal

Advertising costs were more than 4 times recouped.

The goal was to get a ROI of 2.5 for the test budget (i.e. for every dollar invested, get at least 2.5) and higher on a cold audience.

Mechanics

The client owns the Ukrainian online bookstore "Freud's". We chose the following mechanics - we advertise a certain book and lead to the page of the site with this book, so that the advertising follows the principle of consistency.

Audience and its segments

We identified 3 audience segments - psychologists, psychology students and developing women 20-50 years old. We prioritized women, as this audience is much broader and more promising for scaling campaigns

Offer

The offer was permanent - you had to place an order for 1200 UAH to get free shipping.

Results

We met our goal in the first month and are still successfully working on this project.
From July 19 to December 19, 2021, we invested $40,610.65 in advertising, and the revenue of the store for the same period was $178,221.

Also, the Instagram profile added more than 10,000 followers, and sales were made through it as well, which are not counted here.

In the gallery are screenshots of sales statistics from the client's website, as well as screenshots of the advertising cabinet.

Customer Request:

Selling premium villas from 800 000$ in Phuket. 100+ leads for a month of work at 850 rubles

How we made the right offer in real estate for a very high-value audience that is willing to spend a million dollars to buy.

My client has been in real estate for over 12 years and in that time he has established a real estate agency in Thailand and built his own premium villa development project.

The 3 main problems he encountered when working with my colleagues were
- Quality but very expensive bids - there was no improvement in results
- Cheap but not targeted applications
- Long decision cycle

My challenge: to reach the minimum lead price in 1.5 months and maintain the quality of leads.

What was done?

Our task is to build off the majority of one-type offers from the category - installment 0%, 10 minutes from the sea, income from 12% per annum and show our strengths.

If we build an offer taking into account WHAT we do better than our competitors, our CA's eyes will "light up" very quickly. In our case it was:

12 years of living and investing in Thailand - knowledge of all pitfalls
European level of villas - starting from the interior and ending with concierge service, which solves all organizational issues
and most importantly, this is not a typical project for investment - villas are thought out to the smallest detail for life and this is important for our CA

2. Bundle - colorful offer + video

We emphasized on 2 main segments:

Investors - we closed the main pains of the segment: profitability, villa management, distrust to the company, special location that will attract tourists and those who choose a villa for living - here we emphasized the pros, conveniences of living in villas and they turned out to be a lot.

For creatives we used videos that convey the atmosphere, functionality and successful location of the villas

What the client got:

- 110 quality leads at 850 rubles
- 1 potential customer
- Working texts and offers
- Further development strategy: plans to test the site and IT - audience segment

1. Finding uniqueness and building off competitors.

3. Where did the traffic go?

We decided to start with leadform. We immediately began to monitor the quality - the client was satisfied with the result. We chose expensive Europe - Spain, Portugal, France and others. We separately tested rich Asian countries - Singapore, UAE, South Korea.

We tested the countries where the bid price did not suit us on WhatsApp, and this strategy was successful for us.

At the same time, there are countries where the bid price is higher, but that is where we got a potential buyer, so we continue to work with these countries.

Goal

Promotion of capsule house manufacturer in Indonesia

A $0.42 real estate lead for a month of collaboration

Getting the maximum number of applications for $500 monthly, globally 100 modules per year.

Mechanics

The client had no landing pages, only photos and videos. We created a live Instagram, filled out the profile. But to get the most targeted requests, we used a lead form. The lead came to the client instantly in Telegram for quick processing.

Audience and its segments

Our target audience was people who have a scenic piece of land in Indonesia and want to run a hotel business or expand. We used different audiences and caught a tsa that shows cool results.

Offer

Fully finished modular home ready for use and move-in with all furniture and appliances in 30 days.

Results

Our client invested $432.2$ in advertising in 2 weeks and received 1030 leads. We continue our successful cooperation.

Goal

Promotion of Ukrainian online store of unique souvenirs

How for an investment of $3,000, the client received $11,000 in two weeks

The client had a bad experience with targeting, and the goal this time was to have the ads pay off 2x or more.

Mechanics

The client owns a Ukrainian online store of unique souvenirs. We chose the following mechanics - we advertise a certain product and lead to the page of the site with it, so that the advertising follows the principle of consistency.

Audience and its segments

We advertised to countries in Europe using our customer base, creating a similar audience from it, which immediately started producing results.

Offer

Several offers were offered, the main one being a short-term product discount.

Results

The client invested $3,222 in advertising in 2 weeks and received $11,283.05. We continue our successful cooperation.

Goal

Promoting mentoring for realtors

A $4 lead in a difficult niche

Getting the maximum number of applications for $600 monthly.

Mechanics

The client had a good website, which became our landing page, from where we received leads. We also tested different approaches to choose the most effective one.

Audience and its segments

Our target audience was realtors who want to enter foreign real estate, increase their professionalism and grow in income.

Offer

A free one hour video consultation that will provide lots of value and a step-by-step plan on how to get to high income.

Results

The client invested $582.20 in advertising for a month of work and received 152 leads.

1. Market analysis

Sale of entrance doors in Irkutsk: 22 bids for 572 rubles

The client had not tried Vkontakte promotion before, there was no understanding of how many requests could be received and at what price. The client had one wish: to get clients' phone numbers.

After a deep analysis of competitors' advertising in Vkontakte, we saw that we have very few of them, namely in Irkutsk - active 2, those who had advertising in the group.

The competitors had an advantage over our client:

• regular discounts
• free shipping

So we set about building an offerer based on what our competitors couldn't give us.

2. Building an offerer

Taking into account that for a person in most cases it is not clear - how one entrance door differs from another, in the offerer we decided to emphasize on 3 main factors:

• the internal filling of the door and how exactly it affects safety, comfort
• service - free installation and removal of old doors, installers with 10 years of experience
• warranty - we had the biggest warranty for installation in Irkutsk - 2 years

3. Strategy and best audiences

Based on the customer's request to receive phone numbers, we decided to test 2 options:

• Senler chatbot - here the application came out many times cheaper, but people did not always leave their number
• VK leadforms - we also reflected all the advantages of the offer on the leadform page, so that a person would not hesitate at the last step

The best audiences for the price of the application:

• key phrases - entrance doors
• building group subscribers
• GEO of housing estates and cottage settlements in Irkutsk

What the client got:

22 requests for 572 rubles. All applications are targeted, because in the advertising office of Vkontakte you can choose a hot CA, those who choose entrance doors and look at competitors.

Real Estate on Vkontakte.

Fast results - 189 hot leads in 1.5 months at 619₽ from the start of the launch. Goal: attract new clients and scale the brokerage.

Alexey has his own team of brokers and needs advertising to comprehensively scale his company: recruiting sales managers, increasing clients and deals.

In 1.5 months of Vkontakte cooperation we managed to come to an excellent bid value and each of the brokers had enough leads to process into a purchase.

In 1.5 months we managed to launch traffic in the new office, but it was there that we were not always satisfied with the cost of the request. After about a week, we understood the basic algorithms and principles of the new office, and the results began to please us with the quality and cost of leads.

Results

Advertising campaign period of operation: 11.02.2023-02.04.2023
Advertising budget: 117,130.66 ₽
Bids received: 189
Bid Price (CPL) : 619 ₽

Campaign strategy - how we built our work for the fastest possible results

After analyzing the target audience, we selected several segments for the test period. The first results showed that the broad interest in real estate and parsing of the audience for buying apartments and maternity capital worked best. The hottest segments were those who buy an apartment without a down payment and families for maternity capital - they brought cool results in the future.

Each segment was given a detailed portrait and identified key needs when buying an apartment, because it is obvious that a person without a down payment and a family have different needs when buying an apartment. And to each segment, judging by the cool results, our offer was 100% relevant.

We analyzed advertising and social networks of major realtors and real estate agencies in Krasnodar to understand and use the key pluses of Alexey's service in advertising layouts and texts. There are indeed a lot of competitors in Krasnodar, but we managed to find such approaches in creatives that made Alkesey stand out from other experts.

Video reviews became one of such approaches, because there you can not only describe the offer in detail, but also make it so that a person at the first touch already had confidence in Alexey and wanted to get an individual calculation of payments.

Preparation of landing page. In the real estate niche it is especially important to competently prepare a landing page, because a person, of course, does not immediately decide to buy and everything that he learns about the company will either accelerate the transaction, or on the contrary delay his thinking and doubts. And various fears and doubts are very much with the client, because he gives a large amount of money, and this is a risk.

Creating a sales funnel. In this project we used the mortgage payment calculation - the lead form immediately began to give quality applications and we did not change the questions and their number. After filling out the form to calculate payments, a person got into the chatbot Senler, where he received favorable offers from developers for the current month.

Then through Senler we started long-term work with the retarget base, because, as mentioned earlier, a person takes a long time to make a decision when buying an apartment, and with this strategy he does not forget us and is constantly "warmed up" by our offers.

In February, I was approached by Alexey, a real estate broker in Krasnodar, with a request to increase the number of apartment transactions and potentially scale his real estate matching company.

Objective: to attract new customers

Promotion - Dog and Cat Haircutting Salon "Groom" in Sterlitamak Yandex Direct

In October, a client asked for promotion of a grooming salon in Sterlitamak. The salon was preparing to open and for 2 months of cooperation they managed to establish a stable flow of requests. In the client's case, Direct was an ideal option, as the city is small and it was necessary to cover the hottest layers of the audience as much as possible.

Work results

Advertising campaign period of operation: 26.10.2022-25.12.2022
Advertising budget: 23,027.19 ₽
Bids received: 67
Bid Price (CPL): 343 ₽
Clicks received: 1,467
Average CTR (clickability rate): 0,71 %

Advertising campaign strategy

Objective: to attract new customers

Promotion of carpentry workshop YarwoodFurniture (custom furniture) in Yandex Direct

At the end of August, the owner of a carpentry workshop turned to me for promotion, because from the end of August and in September the off-season began and the flow of applications began to fall. For this period, it was decided to run advertising in the RSA, because in this channel you can immediately work with hot requests and in a short time to get results.

Results of work

Advertising campaign period of operation: 01.09.2022-30.09.2022
Advertising budget: 21,500.00 ₽
Bids received: 34
Bid Price (CPL): 632 ₽
Sales: 3
Average check: 30,000 ₽
Clicks received: 1,194
Average price per unit click: 18.01 ₽
Average CTR (clickability rate): 0,65 %

Advertising campaign strategy

1. an in-depth analysis of the target audience was conducted and the hottest segments that will order in the near future were identified
2. With the help of competitor analysis, we identified product strengths and used them in advertising layouts and headlines. With the client we identified high-margin positions and used them in advertising: nightstands, chests of drawers, shelving units. Thanks to this, the budget was not atomized and drove traffic to the allocated positions
3. Creating a sales funnel. The project had an instagram and a VK community, so a quiz and a lending site were created from scratch. The deadlines were tight and it was the best option in terms of time. The best result was the strategy for the quiz. A person takes a mini-survey of 5 questions and leaves an application. Then we consult him. The funnel is not complicated, but it gives good results on hot audience segments

Goal

Investing in real estate in Dubai: cost per lead $27.1

Get 30-40 leads in a month, expand your staff and find new brokers.

Mechanics

The client has been investing in the real estate market for over 12 years and has his own real estate agency, which successfully operates in Dubai and Europe. He actively maintains a personal expert profile on Instagram and YouTube, and has an agency website.

Audience and its segments

We chose 2 audience segments - investors, potential buyers looking for a home for themselves. We tested different countries in Europe, the UAE and Asia. We focused on people who are ready to invest in real estate and earn passive income.

Offer

We tested different and also tried different ways of receiving applications - through the website and lead forms. The most effective was the personal selection of the object through the lead form.

Overall results

A total of $1,244 was spent in a month to get leads and find brokers. We accomplished our goal and received 42 leads at a cost of $27.1$

Phuket real estate: a breakdown of the advertising campaign

Period of employment: December 8, 2023 - January 7, 2024

Advertising budget: 72 792.74 + VAT
Clicks received: 3,924
Average price per unit click: 18.55 ₽
Impressions: 444,689
Average CTR (clickability rate): 0,88 %
Number of bids: 65
Cost per bid: 1119.89₽ + VAT

Audiences tested:

Goal

Promotion of online psychological training

Gather 500 participants in the training chat room.

Mechanics

Collecting to the group in telegram is done through the website, from which people go to the bot and register. The training is free, but after all the sessions people can pay a donation for participation.

Audience and its segments

We identified 5 target audience segments - 2 worked best - people looking for purpose and people who are depressed.

Offer

Participation in psychological training for a donation.

Overall results

We recruited 525 people into the chat room through advertising, spent $997, and generated $6,000 in revenue, which paid for the advertising 6 times over.

Goal

Promotion of the Russian online t-shirt store Retrika

Find ways to get inexpensive subscribers (up to 30 rubles) and get orders from abroad.

Mechanics

Leading to an instagram page with people subscribing to the page.

Offer

Shipping to Belarus.

Overall results for 2 weeks

Spent 313.42$, 800 people subscribed (average 0.38$ per subscriber), tested Kazakhstan and Belarus, the best response from Belarus, so the focus only on Belarus. Received 9 orders (average check 4.000). We continue cooperation, plan to test European countries too.

Contacts
and social media

+7 953 176 37 27

mommy.team@gmail.com

Mommy Marketing Team